What do your favorite songs all have in common? For me, it’s the hook. It’s what draws me in and keeps me humming all day long. Suddenly, three seconds turns into 30 seconds, and 30 seconds turns into three minutes. We want the same for our research.
Most agree on the value of content marketing – which leads to the challenge with content marketing – everybody’s doing it.
And, our content competes with Facebook. Buzzfeed. National “news” that’s increasingly stranger than fiction. And the 16 webinar invites arriving before breakfast. How can we ensure content investments make an impact?