You heard it from my colleague, Caroline Boyd, in her blog on “Tips for Killer Events” – event management is an insanely stressful job. As for me, I always imagined event planners having the best jobs filled with cake tastings, flowers, playlists, and décor. The “behind-the-scenes” of event planning – particularly in the Federal government space – is a stark contrast to the frilly and glamorous job depicted on the silver screen.
We’ve heard the old adage: the customer is king. But what does that really mean for the 21st century marketer? How can we best leverage current customers to grow new relationships?