MeriTalk’s Learn from the Leaders series brought together an all-star line-up, and the perfect opportunity to survey Federal IT marketers on this season’s wins and losses, spending trends, and industry MVPs.
Rock Your Research
What do your favorite songs all have in common?  For me, it’s the hook.  It’s what draws me in and keeps me humming all day long.  Suddenly, three seconds turns into 30 seconds, and 30 seconds turns into three minutes.  We want the same for our research.
Thought Leadership
As marketing communications professionals, we’ve all been there. You’ve lined up a great speaking or media opportunity for your client or executive on a topic they truly command. Everyone is fully prepped
Facts are the New Black
Most agree on the value of content marketing – which leads to the challenge with content marketing – everybody’s doing it. And, our content competes with Facebook. Buzzfeed. National “news” that’s increasingly stranger than fiction. And the 16 webinar invites arriving before breakfast. How can we ensure content investments make an impact?