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Rock Your Research

What do your favorite songs all have in common?  For me, it’s the hook.  It’s what draws me in and keeps me humming all day long.  Suddenly, three seconds turns into 30 seconds, and 30 seconds turns into three minutes.  We want the same for our research.

Rock Your Research

Cloud, cyber, data centers, AI, MGT, FITARA – it’s a noisy market, and almost every solution provider is barking at once. So, how do you say something compelling, differentiated, and get your story to stick? It’s all about thought-provoking statistics and data – collecting insightful and exposing contradictions that make the market raise an eyebrow.






You heard it from my colleague, Caroline Boyd, in her blog on “Tips for Killer Events” – event management is an insanely stressful job. As for me, I always imagined event planners having the best jobs filled with cake tastings, flowers, playlists, and décor. The “behind-the-scenes” of event planning – particularly in the Federal government space – is a stark contrast to the frilly and glamorous job depicted on the silver screen.






Killer Events

There’s a reason that Forbes listed Event Management as one of the top five most stressful jobs in America AGAIN in 2017 (it’s been in the top five for more than five years running) – only just losing out to  police officers, airline pilots, firefighters, and mil






Lunch Recap

Our first lunch event – Facts are the New Black – was a huge success. Thank you to everyone who joined us at the Tower Club on July 13th and shared their perspectives on how to develop successful content marketing programs.






Killer Events

A well-executed custom event is an excellent way to connect with customers and prospects, get your message out, and generate new leads. But, with a different government IT event on the calendar nearly every day, how do you make yours stand out and get the most out of your investment?






All hail the chief

We’ve heard the old adage: the customer is king. But what does that really mean for the 21st century marketer? How can we best leverage current customers to grow new relationships?






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