What do your favorite songs all have in common? For me, it’s the hook. It’s what draws me in and keeps me humming all day long. Suddenly, three seconds turns into 30 seconds, and 30 seconds turns into three minutes. We want the same for our research.
Cloud, cyber, data centers, AI, MGT, FITARA – it’s a noisy market, and almost every solution provider is barking at once. So, how do you say something compelling, differentiated, and get your story to stick? It’s all about thought-provoking statistics and data – collecting insightful and exposing contradictions that make the market raise an eyebrow.
You heard it from my colleague, Caroline Boyd, in her blog on “Tips for Killer Events” – event management is an insanely stressful job. As for me, I always imagined event planners having the best jobs filled with cake tastings, flowers, playlists, and décor. The “behind-the-scenes” of event planning – particularly in the Federal government space – is a stark contrast to the frilly and glamorous job depicted on the silver screen.