You heard it from my colleague, Caroline Boyd, in her blog on “Tips for Killer Events” – event management is an insanely stressful job. As for me, I always imagined event planners having the best jobs filled with cake tastings, flowers, playlists, and décor. The “behind-the-scenes” of event planning – particularly in the Federal government space – is a stark contrast to the frilly and glamorous job depicted on the silver screen.
$95.7 billion – that’s the amount requested in President Trump’s budget request for IT – a $1.7 billion increase from this year. Against the backdrop of major proposed belt tightening across most Federal programs, this growth speaks volumes to tech’s potential to lead us forward in innovation, productivity, and security.
Most agree on the value of content marketing – which leads to the challenge with content marketing – everybody’s doing it.
And, our content competes with Facebook. Buzzfeed. National “news” that’s increasingly stranger than fiction. And the 16 webinar invites arriving before breakfast. How can we ensure content investments make an impact?