A well-executed custom event is an excellent way to connect with customers and prospects, get your message out, and generate new leads. But, with a different government IT event on the calendar nearly every day, how do you make yours stand out and get the most out of your investment?
You heard it from my colleague, Caroline Boyd, in her blog on “Tips for Killer Events” – event management is an insanely stressful job. As for me, I always imagined event planners having the best jobs filled with cake tastings, flowers, playlists, and décor. The “behind-the-scenes” of event planning – particularly in the Federal government space – is a stark contrast to the frilly and glamorous job depicted on the silver screen.
As marketing communications professionals, we’ve all been there. You’ve lined up a great speaking or media opportunity for your client or executive on a topic they truly command. Everyone is fully prepped
Most agree on the value of content marketing – which leads to the challenge with content marketing – everybody’s doing it. And, our content competes with Facebook. Buzzfeed. National “news” that’s increasingly stranger than fiction. And the 16 webinar invites arriving before breakfast. How can we ensure content investments make an impact?