You heard it from my colleague, Caroline Boyd, in her blog on “Tips for Killer Events” – event management is an insanely stressful job. As for me, I always imagined event planners having the best jobs filled with cake tastings, flowers, playlists, and décor. The “behind-the-scenes” of event planning – particularly in the Federal government space – is a stark contrast to the frilly and glamorous job depicted on the silver screen.
Killer Events
There’s a reason that Forbes listed Event Management as one of the top five most stressful jobs in America AGAIN in 2017 (it’s been in the top five for more than five years running) – only just losing out to  police officers, airline pilots, firefighters, and mil
Thought Leadership
As marketing communications professionals, we’ve all been there. You’ve lined up a great speaking or media opportunity for your client or executive on a topic they truly command. Everyone is fully prepped
Facts are the New Black
Most agree on the value of content marketing – which leads to the challenge with content marketing – everybody’s doing it. And, our content competes with Facebook. Buzzfeed. National “news” that’s increasingly stranger than fiction. And the 16 webinar invites arriving before breakfast. How can we ensure content investments make an impact?