Cloud, cyber, data centers, AI, MGT, FITARA – it’s a noisy market, and almost every solution provider is barking at once. So, how do you say something compelling, differentiated, and get your story to stick? It’s all about thought-provoking statistics and data – collecting insightful and exposing contradictions that make the market raise an eyebrow. How do you choose your topic? How do you engage key government stakeholders ahead of time to buy into the project? How do you structure a high-value survey instrument? How do you analyze the data to create a compelling visual report? How do you get the report into the market? How do you measure results? We'll consider these questions and more in this interactive Rock Your Research session.
As marketing communications professionals, we’ve all been there. You’ve lined up a great speaking or media opportunity for your client or executive on a topic they truly command. Everyone is fully prepped
Most agree on the value of content marketing – which leads to the challenge with content marketing – everybody’s doing it. And, our content competes with Facebook. Buzzfeed. National “news” that’s increasingly stranger than fiction. And the 16 webinar invites arriving before breakfast. How can we ensure content investments make an impact?