Killer Events
A well-executed custom event is an excellent way to connect with customers and prospects, get your message out, and generate new leads. But, with a different government IT event on the calendar nearly every day, how do you make yours stand out and get the most out of your investment?
All hail the chief
We’ve heard the old adage: the customer is king. But what does that really mean for the 21st century marketer? How can we best leverage current customers to grow new relationships?
Thought Leadership
As marketing communications professionals, we’ve all been there. You’ve lined up a great speaking or media opportunity for your client or executive on a topic they truly command. Everyone is fully prepped
Facts are the New Black
Most agree on the value of content marketing – which leads to the challenge with content marketing – everybody’s doing it. And, our content competes with Facebook. Buzzfeed. National “news” that’s increasingly stranger than fiction. And the 16 webinar invites arriving before breakfast. How can we ensure content investments make an impact?