GovMark Council Member Directory

Allan Rubin

Vice President, Marketing
immixGroup, Inc.

Allan Rubin is Vice President of Marketing for immixGroup, Inc. in McLean, Va. Rubin leads a marketing organization that is responsible for generating leads and building awareness for immixGroup, its manufacturer clients, and its reseller partners within the public sector IT community.

immixGroup helps technology companies do business with the government. Its clients and partners include more than 225 commercial technology manufacturers and 350 solution providers, including such leading brands as IBM, Oracle, EMC, and McAfee. The company does more than $900 million in annual public sector sales through multiple government contract vehicles.

Rubin's career includes more than 20 years of combined experience in business to government (B2G), business to business (B2B), and business to consumer (B2C) marketing; product management; and sales across a variety of markets. His areas of expertise include marketing strategy and operations, lead generation, product marketing, content development, brand marketing, and sales support.

Prior to joining immixGroup in 2008, Rubin served as Director of Marketing for ESI International in Arlington, Va. He also has held marketing and sales positions with various media organizations, including AOL and Phillips Business Information (now Access Intelligence), an internet startup, and Kraft General Foods.

Rubin earned a Bachelor of Arts in Government from Franklin and Marshall College in Lancaster, Pa. He also holds a certificate in Project Management from the George Washington University School of Business and completed coursework in information technology at the University of Virginia.